Line, floor, light, views, usable layout, privacy, outdoor space and scarcity.
Buyer intelligence · New York City
The new-development buyer brief.
A concise decision framework for sponsor sales in Manhattan, Brooklyn and Long Island City—built to help a buyer compare the exact residence, not simply admire the project.

Price per square foot, monthly costs, taxes, sponsor charges, incentives and financing exposure.
Relevant history, project delivery, offering-plan questions and the diligence items to coordinate with counsel.
Resale competition, rental demand, planned supply, unit hierarchy and likely buyer pool.
Three market lenses
Where the comparison changes.
Each brief answers the most consequential local questions while keeping current inventory and private opportunities for the consultation.
Before the first sales-gallery visit
Five questions serious buyers ask.
01Why use a buyer’s agent for an NYC sponsor purchase?
The sales gallery represents the sponsor. Separate buyer representation can focus on the buyer’s unit selection, total economics, offer terms, diligence coordination, timeline and future position. Agency and compensation terms should be agreed before touring or registration.
02What costs can be different in new development?
A sponsor purchase may ask the buyer to pay costs that are often seller-paid in a resale, including transfer taxes and sponsor attorney fees. Mansion tax, title, financing, working-capital contributions and other project-specific charges may also apply. Counsel and financial advisors should confirm the complete estimate for the specific residence.
03What matters more than the rendering?
The offering plan and contract control the sponsor’s obligations. Buyers should coordinate legal review with counsel and evaluate the exact line, exposure, view protection, layout, construction context, monthly cost, sponsor history and future competition.
04Can a sponsor negotiate without changing the price?
Potential terms can include transfer taxes, common-charge credits, sponsor fees, storage, parking, upgrades, timing or financing provisions. Availability varies by project and moment; every concession should be documented and measured against total acquisition cost.
05How should an investment buyer evaluate a new condominium?
Model likely rent, vacancy, carrying costs, taxes, leasing restrictions, competing rental inventory and the unit’s future resale set. Rental positioning can continue after closing under a separate brokerage agreement.
Private project comparison
Bring Ivan in before you register.
Share the building, residence, neighborhood or search you are considering. Ivan will respond directly and identify the most useful next comparison.